A plug for my new city, my new home, my new life and my old green interest.
Cleveland is jumping on the green bandwagon with its catchy and wonderful new initiative called GreenCityBlueLake.

Talk about awesome branding, Cleveland hit a homerun with this one.

According to the Web site, “GreenCityBlueLake started as a magical phrase-a phrase that excited people’s imaginations with the possibilities of creating green cities on a blue lake in Northeast Ohio.”

The launch of the GreenCityBlueLake Web site, initially developed by EcoCity, merged last year with the Cleveland Museum of Natural History.

GreenCityBlueLake has become a sustainability workspace for northeast Ohio. It has “an online presence where the people and organizations advancing sustainability in the region can tell their stories, learn from each other and develop strategies to accelerate the progress.”

The 2006 sponsors include:

  • Richard Shatten Memorial Fund of the Cleveland Foundation
  • Giving Back Gang
  • Northeast Ohio Regional Sewer District
  • Sears-Swetland Family Foundation
  • Burning River Fest 2007

Positive reputation for the city, green awareness and a great cause: a recipe for successful green public relations and marketing. Here’s to you, Cleveland. I will expect nothing less than greatness from the place I now call home.

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